Reading the execution log…
every change, and what happened afterwards
What was done, and whether it worked.
The only page that answers the question worth asking before you switch anything to Autopilot: when it changed something on its own, was it right? Every row shows the change, who made it, and what the numbers did afterwards.
Changes
0
on record
Made without you
0
—
Helped
0
of 0 old enough to judge
Undone by you
0
none
nothing is ever deleted
Nothing has run yet.
A change too recent to judge says so. Ad data needs about a fortnight before a bid change can be read at all, so counting a two-day-old change as a success would be counting noise. Nothing here is ever deleted either — a history you can prune is not evidence, and this page only means something if it also records the times it was wrong.
What is not in here and why
- Amazon’s own bid adjustments. Dynamic bidding moves your bid at auction time by up to a fixed multiplier. Those are not our changes and we cannot see them individually — only the CPC that results.
- Anything older than your data. Sales and page-read figures settle for up to two weeks, so the last fortnight’s “what happened afterwards” column will keep moving.
The same log, added up. The impact score scores every applied change against what the numbers did afterwards, instead of one row at a time.